Media Assistant (Dallas) - Asher Media | Full-service, independent media company

Position available for Asher Media based in Dallas (required to work 3 days/week in the office).

We are looking for a Media Planning/Buying Assistant who will help develop integrated paid media plans and execute media buys. This is an entry level position for a recent college graduate, preferably with an advertising, marketing, or communications degree. We are not looking for creative graphic designers, content writers nor audio/video producers. The ideal candidate should have a true interest in advertising and paid media with an enthusiasm to train for promotion and be a part of the team long term.

Asher Media delivers data-driven, innovative media solutions for clients across all video, audio and visual media platforms. We work directly with major brands within a wide variety of industries and partner with other advertising agencies to help our clients grow their business. For more information, please check us out online at www.ashermedia.com

Assistant Planning Responsibilities

Help prepare media plans.
Pull research reports for media plans.
Help evaluate basic media opportunities relative to plan objectives.
Prepare and maintain media authorization forms (ATBs) and flowcharts.
Monitor implementation of all media schedules (broadcast, streaming, print, out-of-home, paid social, online/mobile, etc.).
Issue traffic instructions and send creative assets to media vendors.
Prepare and maintain records, digital reports and analytics, and other periodic reports as required.

Assistant Buying Responsibilities

Assist buyers as needed with buy implementation including entering data in our buying software, ordering and confirming buys.
Maintain buys in our buying software including makegoods and monthly discrepancies.
Maintain buy folders according to procedure and archive buying folders/binders annually.
Assist with market research and media vendor opportunities.

Qualifications

Bachelor’s degree, preferably in Advertising, Marketing or Communications
Be accurate, organized, meet deadlines, communicate clearly, problem-solve.
Have a high proficiency with math, numbers, and Excel.
Responsible for timely completion of all assignments.
Treat vendors with respect and represent Agency in a professional manner.
Ability to multi-task, managing work on multiple accounts.
Be familiar with basic media terms, research tools and concepts.

Location: - Dallas

Apply: - jobs@ashermedia.com

Position available for Asher Media based in Dallas (required to work 3 days/week in the office).

Asher Media delivers data-driven, innovative media solutions for clients across all video, audio, and visual media platforms. We work directly with major brands within a wide variety of industries and partner with other advertising agencies to help our clients grow their business. For more information, please check us out online at www.ashermedia.com.

Job Description:

2-5 years of strategic media experience in digital and traditional media is required to maintain oversight for all assigned accounts, focusing primarily on the development, implementation, and stewardship of client media plans

Ensure best practices for quality across the department and accounts

Participate in agency management, staff development and command a broad marketing knowledge with concentrated focus from the media perspective

Manage a group of accounts and team of professionals growing them into a superior group of planners

Analyze, select, recommend and implement small and large strategic media campaigns

Responsible for controlling and achieving due dates on all planning and buying projects

Possess on-going knowledge of media innovations, changes and practices

Participate in new business efforts

Provide strong leadership direction and delegate accordingly

Oversee/prepare and present cohesive and intelligent media plans for multiple accounts

Oversee/prepare budget summary/flowchart maintenance for designated accounts

Oversee/prepare maintenance of records/periodic reports as required

Develop and Maintain Client/Agency and industry relationships

Anticipate Client needs; be proactive rather than reactive; identify potential problems and devise solutions

Provide a high energy level, bringing new ideas to the planning function

Primary Responsibilities:

Build effective, well-documented media plans

Serve as a primary liaison between the agency and clients

Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience

Develop a deep understanding of the client’s business

Oversee maintenance of budget control for client-approved plans during and after execution

Together with the team, successfully meet the client’s KPI’s and targets.

Manage the successful execution of paid media campaigns across traditional and digital channels

Collaboratively work with media channel experts and data analysts

Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, and overseeing regular reporting to track results against our clients’ goals

Strong presentation skills

Proactively work to solve problems and come up with strategic solutions

Know and keep up to date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning

Alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting

Keep management informed of account opportunities, issues and plan changes

Train and develop direct reports

Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group

Responsible for supporting leadership within agency

Additional Requirements:

Digital AND Traditional experience required

An advanced knowledge of accounting principles required

Immaculate attention to detail required

Passionate about finding unique but strategic solutions for clients

Skilled in working with small and large budgets

Excellent writing and presentation skills; able to “sell” recommendations/POVs

Ability to multi-task, managing multiple accounts

Be proficient with use of research tools:

MRI, IMS, Scarborough, Vivvix, SRDS, SQAD, Reach/Frequency Modeling, Market Analysis such as CDI/BDI, Nielsen, ComScore, Nielsen Audio and knowledge of Strata resource and usage

Organized, meets deadlines, communicates clearly

Location: - Dallas

Apply: - jobs@ashermedia.com