We’re looking for a media planner/strategist with 5-8 years of strategic media experience in BOTH Digital and Traditional media is required to maintain oversight for all assigned accounts, focusing primarily on the development, implementation, and stewardship of client media plans
Asher Media is growing and looking for several positions! We have National, Regional and Local clients. Experience in Retail, Restaurant, CPG, Education, Real Estate, Healthcare is a plus.
Job Description:
- Ensure best practices for quality across the department and accounts
- Participate in agency management, staff development and command a broad marketing knowledge with concentrated focus from the media perspective
- Manage a group of accounts and team of professionals growing them into a superior group of planners
- Analyze, select, recommend and implement small and large strategic media campaigns
- Responsible for controlling and achieving due dates on all planning and buying projects
- Possess ongoing knowledge of media innovations, changes and practices
- Participate in new business efforts
- Provide strong leadership direction and delegate accordingly
- Oversee/prepare and present cohesive and intelligent media plans for multiple accounts
- Oversee/prepare budget summary/flowchart maintenance for designated accounts
- Oversee/prepare maintenance of records/periodic reports as required
- Develop and Maintain Client/Agency and industry relationships
- Anticipate Client needs; be proactive rather than reactive; identify potential problems and devise solutions
- Provide a high energy level, bringing new ideas to the planning function
Primary Responsibilities:
- Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience
- Maintain familiarity with the history, present organization, and procedures of the client, as well as, with conditions in the industry
- Take the initiative to develop well-informed strategic business building ideas and programs, and generate marketplace results for client
- Oversee maintenance of budget control for client-approved plans during and after execution
- Build effective, well-documented media plans
- Strong presentation skills
- Master the ability to solve most problems and strategic solutions
- Know and keep up-to-date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning
- Is at all times alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting
- Strong ability to effectively discuss, present media plans/recommendations, to Client/Agency personnel
- Keep management informed of account opportunities, issues and plan changes
- Train and develop direct reports
- Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group
- Help the team improve time management, prioritization, writing, and presentation skills
- Work with clients directly
- Responsible for supporting leadership within agency
Additional Requirements:
- Digital AND Traditional experience required
- Must have previously worked at an Ad Agency in Media Planning
- An advanced knowledge of Accounting principles required
- Immaculate attention to detail required
- Passionate about finding unique but strategic solutions for clients
- Skilled in working with small and large budgets
- Excellent writing and presentation skills; able to “sell” recommendations/POVs
- Ability to multi-task, managing multiple accounts
- Be proficient with use of research tools:
- MRI, Scarborough, Ad Intel, Vivvix, SRDS, SQAD, Reach/Frequency Modeling, Market Analysis such as CDI/BDI, Nielsen, ComScore, Nielsen Audio and knowledge of Strata resource and usage
- Organized, meets deadlines, communicates clearly